Attention marketers: Don’t make blind leaps of faith when it comes to your advertising arsenal. Discover the ultimate guide that demystifies the LED standee vs. traditional standee conundrum.
This compelling blog is your compass in the vast sea of marketing options, equipping you with a comprehensive analysis to navigate the pros and cons of each.
Should you unveil the untapped potential of LED Standees and unleash their cutting-edge brilliance or embrace the time-honored charm of traditional standees? It’s time to make an informed decision that will propel your brand to the forefront of consumer consciousness and secure your marketing success.
Before delving into the topic, let’s define what a standee is.
What is a Standee?
A standee, also known as a stand-up display or cutout, is a promotional advertising tool. A stand with a figure or image that can be life-sized or scaled-down is used to make a freestanding display.
Typically, this figure represents a celebrity, character, or product. Standees are great advertising tools that can be found in a wide variety of places like in-door and outdoor displays, such as retail stores, trade shows, movie theaters, and events.
Marketers use standee signage as they are an effective way to grab people’s attention, engage them in interesting conversations, and boost awareness about different brands and products. They serve as eye-catching visual elements that can effectively convey messages and create memorable experiences for the target audience.
Let’s shift our focus to understanding what traditional standees and LED standees are:
1.Traditional Standee:
It is a standing poster that has a printed image of a service, product, celebrity photo, etc. These are the conventional forms of standees that have been in use for a long time for marketing promotions. They are made up of foam, hard cardboard, flex, or plastic.
These static standing displays with distinctively-shaped cuts are used in various physical marketing environments like retail stores or theaters to attract attention and enhance visual appeal.
Although traditional standees can be visually pleasing and effective in grabbing attention, they lack the dynamic elements of motion and illumination. As a result, they may not be as attention-grabbing as their modern counterparts that boast advanced technology. Just imagine a static display standing next to an illuminated display on which images are constantly changing; which one would grab your attention?
2.LED Standee:
LED Standee is a modern digital signage solution that is used to display dynamic content like LIVE motion videos and pictures to promote a product or service. An LED display screen is made up of many light-emitting diodes, which are grouped together to form pixel pitches.
They are used in many places and occasions to bring engagement and make the branding stronger like trade shows, live concerts, retail outlets, and all types of indoor and outdoor advertising.
LED standees are available in varying dimensions and forms – from small tabletop versions to larger floor-standing displays. LEDs are very easy to move around and install because they usually have a slim design and are lightweight.
This makes it a lot easier to transport them to different locations. Standees can be made more engaging by incorporating interactive features such as touchscreens or other multimedia elements.
These additions allow users to interact and engage with the standee in a more immersive way, enhancing their overall experience and making them more likely to remember and engage with the message being conveyed.
Comparison: Traditional Standee VS LED Standee
Let’s compare the two to understand better and analyze which one is more effective and better for your business needs:
| Basis of Comparison | Traditional Standee | LED Standee |
| Visual Representation | Graphics and images are the most common element of traditional standees which makes the visual representation static and dull. | LED standees are visually appealing displays with bright vibrant colors, animations, videos, and interactive content. |
| Visibility | They are not highly visible in busy areas and in direct sunlight. | They are highly visible due to their dynamic and illuminated nature. LED panels are perfect for catching people’s attention in busy areas and even in bright daylight. |
| Content Flexibility | Once a graphic is printed, it’s hard to make changes to it. To update the standee, the entire thing needs to be reprinted and replaced. | LED standees are convenient because they offer easy content management and flexibility. You can update, schedule, and change the content displayed remotely as needed. For example, if you are a restaurant, you can have separate content for breakfast, another for lunch, and completely different content for dinner. |
| Cost and Maintenance | They need low upfront costs initially. However, updating, replacing, and reprinting content can lead to additional expenses. | LED standees may cost more at first but save money in the long term with remote content updates. |
| Environmental Impact | Cardboard, plastic, or foam board materials used for products can harm the environment due to deforestation and waste after use. | These are eco-friendly as they reduce the need for printing. LED lights emit less carbon and save energy compared to conventional lighting. |
Weather Resistance and Adaptability | These are not designed to resist harsh weather conditions such as storms and heavy rainfall and may be easily damaged in such environments. | These are built to endure extreme weather conditions such as heavy storms, intense sunlight, and heavy rains. |
Pros & Cons: Traditional Standee VS LED Standee
Let’s explore the advantages and disadvantages of traditional standees compared to LED standees to help you decide which would best suit your needs. Get ready to discover the key factors that can make your marketing efforts truly stand out in a world brimming with choices.
| Pros and Cons | Traditional Standee | LED Standee |
| Content Updating Flexibility | Updating content requires reprinting it each time; there’s no room for flexibility. | You can easily update content with just a few clicks. |
| Brightness and Visibility | Not very bright, mostly for indoor use due to low visibility under bright sunlight. | Great for indoor and outdoor ads as they are bright and visible. |
| Cost and Maintenance | Low initial cost and maintenance. However, updating and re-printing increase costs over time. | The initial cost can be more compared to traditional standee but saves on ongoing content updation. |
| Durability | They are not durable for a long time and cannot resist harsh weather conditions. | They are designed to withstand harsh weather conditions and are durable for long years. |
| Remote Management | They do not have any remote management system. | Digital signage can be controlled centrally from a remote location. |
| Energy Efficiency | Reprinting causes waste. They may or may not need electricity. | LED systems in lights consume low energy during their entire lifespan. |
| Technical Requirements | They do not require any technical requirements. | They require technical assistance for setup and control. However, it is easy to control and manage it. |
| Portability | They are lightweight and portable. | They are not lightweight but they can be portable. |
After analyzing the information above, it’s clear that digital standees have triumphed as the ultimate attention-grabbing solution over traditional and LED standees. They offer superior impact and are the reigning champion when it comes to capturing an audience’s attention. Nevertheless, the choice of promotion strategy for businesses depends on their branding needs, budget, and preferences. Therefore, businesses can select the most appropriate strategy that suits them best.
Why Choose Infonics LED Standees?
In a world where marketing innovation reigns supreme, Infonics LED Standees emerge as the epitome of captivating brilliance. With their dynamic visuals, seamless interactivity, and unparalleled ability to command attention, these cutting-edge marketing tools have the power to revolutionize brand promotion.
Their vibrant displays and mesmerizing animations effortlessly capture the imagination of viewers, leaving an indelible mark on their memory. The versatility of Infonics LED standees knows no bounds, allowing marketers to tailor their content to suit any campaign, event, or brand message.
The efficient LED technology employed by Infonics not only delivers captivating visuals but also embraces sustainability, making it a responsible choice for environmentally conscious marketers.
Step into the future of marketing and embrace the captivating allure of Infonics LED standees. Stand out from the competition and impress customers with your brand, leading your business to unparalleled success like our other clients across all industries.
We help public and private companies use light and motion to enhance their marketing campaigns and brand updates. Our services are trusted by major corporations in India.
End note:
LED Standees and digital signage are the future of marketing and an incredible way to grab people’s attention. With a single initial investment, these tools can be used for years to come. They are highly indicative and will add a level of professionalism to your advertising. By showcasing your brand in a modern and exciting way, you can be sure to catch the eye of your potential customers. In a competitive business world, it’s crucial to stay ahead of the curve, and digital standees and digital signage are the perfect way to do so. No wonder why most businesses are using digital signage in place of traditional ways of promoting their brands.
